• Siren, a sub-brand of Valkyrie, focuses on empowering women with high-quality yoga supplies for strength, balance, and overall well-being.

​

• Designed for active women, offering tools that inspire and integrate seamlessly into a healthy, mindful lifestyle.

​

• Packaging design reflects yoga’s essence—graceful, intentional, and calming—with a decorative design featuring a specific yoga pose on each label.

​

• Color palette blends bright, calming tones with neutral hues, creating a soothing visual experience while ensuring product visibility on the shelf.

​

• Simple yet bold typography delivers essential information clearly, making it easy for customers to connect with the product’s purpose and benefits.

​

• Siren celebrates women's strength and resilience, blending functionality with elegance to inspire women to embrace their inner yogi.

​

• Designs aim to support women’s journey to a healthier, more balanced life, promoting self-care and mindfulness.